Impact of Ethical Fintech on Micro Entrepreneurs in Jordan

Abstract

This study investigates the impact of Ethical Fintech tools Crowdfunding, Mobile Money, and Peer-to-Peer (P2P) Lending on the financial empowerment of micro-entrepreneurs in Jordan. Through an analysis of responses from 120 participants, the research examines how these tools influence income growth, stability, and business scalability. The findings reveal a 25% average increase in income after Fintech adoption, with Crowdfunding and Mobile Money demonstrating the most significant positive impacts. The study also highlights the role of Mobile Money in improving financial operations and cash flow management, while Crowdfunding enables access to vital capital for scaling businesses. Although P2P Lending showed mixed results, it provided critical financial support for specific entrepreneurial cases. By leveraging advanced statistical models, the research underscores the contributions of Ethical Fintech in fostering financial inclusion and operational efficiency. These insights offer actionable recommendations for enhancing the adoption and effectiveness of Fintech solutions tailored to the unique cultural and economic context of Jordan.