Print and publishing and the future of Augmented Reality

Abstract

For Augmented Reality to reach beyond novelty (the simple "wow" factor) and become utilitarian and enjoyable regardless of where the user works or plays, there will need to be: a nearly infinite amount of content, just as there is today on other digital platforms (e.g., the Web), an easy system for the owners of content to build or find complementary digital data and have their content be viewed and associated with additional digital information in AR-assisted applications, and many options for end users to reach the content and experience the AR enhancements. In this white paper we make the case that providers of Augmented Reality tools will benefit from a close association with content management systems for print and publishing, and that successful printers and content publishers will integrate the use of Augmented Reality, in a healthy end-to-end ecosystem. © 2011 - IOS Press and the authors. All rights reserved.