Working anywhere, anytime: An experimental investigation of workplace flexibility's influence on organizational attraction

Abstract

Offering workplace flexibility to attract new talent has become a strategic issue for many organizations. Workplace flexibility provides employees with the autonomy to choose when and where to perform their work. Even though there is some evidence of its positive influence on organizational attraction, research that differentiates the influence of temporal and spatial flexibility is lacking, leaving their separate and joint effects largely unclear. Furthermore, whether the principle of distribution influences this relationship is also unclear. Drawing on signaling theory, we perform an experimental study that helps to clarify how workplace flexibility influences organizational attraction. We conduct a randomized vignette-based experiment (N=334) that manipulates temporal flexibility, spatial flexibility and equity-based distribution. The results indicate significant main effects for both dimensions of flexibility, with temporal flexibility having a stronger influence. For the combination of temporal and spatial flexibility, we found an additive effect rather than a significant interaction. The experiment did not detect any evidence for a moderating role of equity-based distribution. The paper provides contributions to research and practice. Finally, we discuss our findings with regard to limitations and make suggestions for future research.