Development of institutional financial literacy model for village-owned enterprises using the financial technology-based ADDIE method in encouraging the performance and profitability of coffee plantation products in Indonesia

Abstract

This study shows that the combination of financial literacy and financial technology is very relevant to improve institutional performance, especially in the village plantation sector such as in Rongi Village, South Buton Regency of Indonesia. In this regard we consider the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) method to be the right choice because it is structured, adaptive, and systematic in designing training programs, and provides continuous evaluation at each stage (ADDIE allows iteration and validation). FinTech integration can be conceptualized as the output of the Development and Implementation stages. The current research aims to adopt and expand the literature-based model, with a focus on Village-Owned Enterprises (BUMDes) as an institutional unit for managing coffee products in Rongi. By building institutional literacy and a simple FinTech system, it is hoped that increased transparency, operational efficiency, and profitability that can be measured empirically will be achieved.