Journal Article

Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products

  • Wahab M
International Journal of Islamic Marketing and Branding (2019) 4(1) 1
DOI: 10.1504/ijimb.2019.100038
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Abstract

… Abstract: Halal is an Islamic concept used to refer to an action or activity that is permissible … Islam and halal are expected to have higher intentions to boycott halal products or brands …

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APA

Wahab, M. Ab. (2019). Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products. International Journal of Islamic Marketing and Branding, 4(1), 1. https://doi.org/10.1504/ijimb.2019.100038

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