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Towards Developing a Framework of Enviropreneurial Marketing Strategy for SMEs in Malaysia

  • Jaini A
  • Hussin N
International Journal of Academic Research in Business and Social Sciences (2019) 9(9)
DOI: 10.6007/ijarbss/v9-i9/6300
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Abstract

… New York: Times Books. Mcdonagh, P. & Prothero, A. (2014). Sustainability marketing research: Past , present and future. Journal of Marketing Management, 30(11–12), 1186–1219. Menon, A. & Menon, A. (1997). Enviropreneurial …

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APA

Jaini, A., & Hussin, N. (2019). Towards Developing a Framework of Enviropreneurial Marketing Strategy for SMEs in Malaysia. International Journal of Academic Research in Business and Social Sciences, 9(9). https://doi.org/10.6007/ijarbss/v9-i9/6300

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