EMERGING ISSUES IN THE DEVELOPMENT OF AGRITOURISM IN INDONESIA: A BIBLIOMETRIC ANALYSIS

Abstract

Indonesia possesses significant potential for agritourism development, supported by its abundant natural resources, cultural richness, and large agricultural workforce. Despite this, various challenges—such as limited infrastructure, insufficient farmer skills, weak promotion, and poor stakeholder collaboration—continue to impede progress. This study analyzes existing literature on agritourism in Indonesia using a qualitative content analysis grounded in bibliometric data. The analysis draws on Scopus-indexed publications from 2014 to 2025, retrieved using keywords: (“Agritourism” or “Agro-tourism” or “Agrotourism” or “Farm tourism” or “Agricultural tourism”) and “Indonesia”. The data were processed with VOSviewer and Biblioshiny to examine keyword relationships, publication trends, and emerging research themes. Results show Indonesia is the second most studied country in agritourism, with 94 articles—after the United States (181) and Italy (106). A notable increase in publications was observed post-COVID-19 (2020–2025). Following abstract screening, 78 relevant articles were included in the bibliometric analysis. Co-occurrence analysis identified five main keyword clusters, reflecting the dominant themes in the field. The study synthesizes these clusters to outline the conceptual structure of agritourism research in Indonesia. Findings suggest that future studies should focus on enhancing community participation in development of agritourism.