Estrategias de difusión de una revista científica. Un experimento con El profesional de la información

Abstract

Starting from the theoretical foundations of the role of press offices in the transmission of the content of scientific journals, the article analyses an experiment carried out between November 2011 and November 2012 with El profesional de la información. The methodological approach, the sources, the dissemination targets and the selection and edition of the information are discussed. Moreover, an in-depth analysis of the characteristics of the achieved impacts is presented. Finally, future research is suggested to enhance the transmission and monitoring of scientific content through press releases and social networking sites.