Do normal ao consumidor: Conceito de doença e medicamento na contemporaneidade

Abstract

The relationship between drugs and diseases increasingly resembles the connection between a commodity and its market. This article discusses the changes in the modern concept of disease that stimulates the marketing of diseases. A crucial element of contemporary subjectivity is the desire to be regarded as a patient in need of a drug in order to have a long and pleasant life. Thus, the determination of this conceptual change is decisive to conceive the differences between modern and contemporary subjectivity.