Eficiencia en el uso de los recursos y pr oducción más limpia (RECP) para la competitividad del sector hotelero

Abstract

In the Latin-American context, there is a challenge related to hotel sector, which needs to be competitive and sustainable. The Resource Efficient and Cleaner Production (RECP) as a strategy that involves productive efficiency, environmental protection, and human development, allows creating value and improving the competitive performance. From a perspective of competitive strategy and creating shared value, this study characterizes the relevance of cleaner production and describes its potential contribution to the competitiveness of the hotel sector in Atlántico, Colombia. We developed a descriptive research with a quantitative approach and a descriptive analysis in 36 hotels, through a survey with closed questions with nominal and Likert scale. The RECP allowed obtaining an economic, environmental and social effectiveness in a medium level, to maximize the profits and to fulfill the statutes. We concluded RECP gives the opportunity to rethink the competitive strategies to the creation of shared value through linking environmental and social variables with the organizational management as a source of innovation, productivity, and competitive advantage.