Cultural Sutures: Medicine and Media

Abstract

Medicine and the media exist in a unique symbiosis. Increasingly, health-care consumers turn to media sources for information about diseases, treatments, pharmacology, and important health issues. And just as the media scour the medical terrain for news stories and plot lines, those in the health-care industry use the media to publicize legitimate stories and advance particular agendas. The essays in Cultural Sutures illuminate this deeply collaborative process by scrutinizing a broad range of interconnections between medicine and the media in print journalism, advertisements, fiction films, television shows, documentaries, and computer technology. [from publisher's advertisement]