How Does Artificial Intelligence Capability Affect Product Innovation in Manufacturing Enterprises? Evidence from China

Abstract

In today’s fast-changing business environment, artificial intelligence (AI) capability plays a critical role in fostering product innovation (PI). Resource-based theory (RBT) posits that resources and capabilities characterized as valuable, rare, inimitable, and non-substitutable can generate a sustained competitive advantage, providing an appropriate theoretical framework for this study. Using RBT this study examines how business intelligence transforming capability (BITC) mediates the relationship between AI capability and PI and how formal and informal knowledge governance mechanisms (FKGMs and IKGMs, respectively) moderate the effect of AI capability on BITC. Using partial least squares structural equation modeling on 516 Chinese manufacturing enterprises, we empirically test a mediated moderation model. The findings reveal that BITC significantly mediates the relationship between AI capability and PI. Both FKGMs and IKGMs strengthen the effect of AI capability on BITC (with IKGMs showing a stronger influence). This study theoretically contributes by identifying BITC’s mediating role, defining AI capability and BITC boundary conditions, revealing FKGMs’ and IKGMs’ asymmetries, and extending RBT. In terms of practical contributions, the findings emphasize the necessity of developing BITC and strategically applying both FKGMs and IKGMs to maximize AI capability-driven PI benefits.