The classification of stimulus words in the norm of word association

Abstract

The purpose of this study was to classify Umemoto (1969)’ s 210 stimulus words, based on his own norm of word association data. the principal factor analysis and geomax rotation was applied to the concordance matrix which was calculated by count-out method. the result indicated that the 210 words were classified into 11 groups; education (I), emotional evaluation (II), beauty (III), social relations (IV), motion (V), furniture (VI), family (VII), color (VIII), unusuality (IX), ego (X), and plant (XI). Umemoto's stimuli do not include sufficient number of words concerning social relations, furniture, family, and plant. © 1984, The Japanese Psychological Association. All rights reserved.