Digital transformation in food retailing

Abstract

The relevance of the topic of this study is determined by the necessity to research, characterize, analyze, and evaluate the effectiveness of the digitalization aspects implemented in the food retail trade practice. The purpose of this study is to analyze and evaluate the effectiveness of the existing digitalization elements used by the main food retail trade participants. Among the main participants of this market, the author considers trade networks of federal and regional levels, food retail Internet operators, niche food retail companies, and agrologistic operators. The author came to the conclusion that the further growth of the e-commerce market in Russia will be due to the active participation in the food categories sales. The introduction of adequate digital technologies and tools into the practice of trade business processes can have a positive impact on improving the efficiency of trading activities in general. The methods of this study include grouping, systematization, and classification.