Auditory-visual contextual cuing effect

Abstract

Under incidental learning conditions, a spatial layout can be acquired implicitly and facilitate visual searches (the contextual cuing effect). Whereas previous studies have shown a cuing effect in the visual domain, the present study examined whether a contextual cuing effect could develop from association between auditory events and visual target locations (Experiments 1 and 2). In the training phase, participants searched for a T among Ls, preceded by 2 sec of auditory stimulus. The target location could be predicted from the preceding auditory stimulus. In the test phase, the auditory-visual association pairings were disrupted. The results revealed that a contextual cuing effect occurs by auditory-visual association. Participants did not notice the auditory-visual association. Experiment 3 explored a boundary condition for the auditory-visual contextual cuing effect. These results suggest that visual attention can be guided implicitly by crossmodal association, and they extend the idea that the visual system is sensitive to all kinds of statistical consistency. Copyright 2007 Psychonomic Society, Inc.