DIGITAL TRANSFORMATION IN SPORTS JOURNALISM

Abstract

This article aims to show the modification of Sports Industry in the age of digitalization. Digital technology is growing day-by-day and opening great opportunities for growth in the sports industry and sports journalism. Fans are offered to get closer with news and story through innovative and customized experience. Moreover, they want interactive communication with players, coaches and other fans. That is why traditional channels such as newspapers or TV broadcasting cannot satisfy customers anymore. Digital era will solve this problem and help sports not only draw closer to their fans, but may also find it easier to create innovative and customized experiences that will both broaden and strengthen their customer base.