The determinants of smart tourism behavior: Evidence in wine tourism context

Abstract

The main purpose of this study is to investigate theinfluence of satisfaction, involvement, and subjective norms on tourists 'behavioral intentions at a historic district at Yibin, China. This study also attempts to examine the mediating effect of involvement, and subjective norms on the paths from satisfaction to intentions. Data were collected via a nonsite survey and analyzed using a structural equation modeling approach. Results indicate that satisfaction, involvement, andsubjective norms directly contribute to the formation of tourists' intentions of the historic district. Tourists' involvement is positively associated with tourists' satisfaction. Both involvement and subjective norms fully mediates the relationship between satisfaction and intentions. Theoretical and managerial implications are elaborated.