Pengaruh Citra Koperasi dan Kualitas Pelayanan terhadap Kepuasan Nasabah Koperasi Amertha Dana Lestari di Badung

Abstract

The purpose of this study was to determine the effect of cooperative image and service quality on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung. This research was conducted at the Amertha Dana Lestari Cooperative in Badung. The number of samples was set at 90 respondents. The data analysis technique used multiple regression. Based on the results of the analysis it was found that part of the image of the cooperative has a positive and significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, service quality has a positive and partially significant effect on savings customer satisfaction at the Amertha Dana Lestari Cooperative in Badung, and the image of the cooperative and quality Simultaneous service has a positive and significant effect on customer satisfaction at the Amertha Dana Lestari Cooperative in Badung.