Agro-Food Souvenirs and Local Development. A View from the Tourist's Profile

Abstract

The aim of this paper was to identify opportunities for local development through the commercialization and market dynamics of agri-food products with the potential to become souvenirs, locating them and evaluating their socioeconomic interactions in Los Azufres National Park, Mexico. A simple case study was carried out that integrated qualitative and quantitative aspects, through the application of a survey, consultation of secondary sources, participant observation, the application of the Boston Consulting Group (BCG) Matrix, and the Ansoff Matrix. The results allowed linking the profile of tourists who visit the destination and the potential that agri-food products, made with local fruits, have as tourist souvenirs. It is possible to identify a potential demand for these products, which must be met from a strategic view of marketing. It is concluded that agri-food souvenirs can contribute to local economic development, however, it is necessary to redefine their production systems and business models so that their impact on people's quality of life is perceptible.