A case study: Behavior study of chinese users on the internet and mobile internet

Abstract

With the fast-paced development of the Chinese internet environment, people have learned to use the internet, and recently, the mobile internet. Users grown up in such an environment will have different interests, ways and reasons of using, and information needs. In order to obtain a better understanding on Chinese internet and mobile internet user behavior and examine the differences among the age groups of 20s, 30s, and 40s, an ethnographic study was conducted in Xi'an, China. This paper is a case study illustrating the various user behaviors on the internet and mobile internet for different age groups of people. © 2011 Springer-Verlag Berlin Heidelberg.