CHANGED E-COMMERCE BEHAVIORS OF AZERBAIJANI CONSUMERS DURING THE PANDEMIC PERIOD

Abstract

The newly emerged type of coronavirus observed in Wuhan, China, in 2019 has affected human health and healthcare systems and rattled and altered all systems of society. In particular, it has changed consumer behaviors and likely caused most of those behavioral changes to become permanent. The pandemic caused by this coronavirus has also transformed the nature of business, especially global e-commerce, resulting in a massive increase in the number of individuals who stayed at home and made online purchases. The main purpose of this research is to identify changed e-commerce consumer behaviors in Azerbaijan during the pandemic through the use of a survey. Analytical methods involve the collection and analysis of topic-relevant works and the collection of data through a survey. Survey results were analyzed via SPSS.