Visibility of the university of antioquia researchers in international, national and regional-local media

Abstract

This article presents the results of the analysis of the visibility of the researchers of the University of Antioquia in the media (press, radio, television and internet) to international, national, regional-local. Expanding the Manual de Valencia and accordance with other documents, also from the Red de Indicadores de Ciencia y Tecnología (Manual de Antigua and others), it is proposed and analyzed the linkage (visibility and impacts) of the University of Antioquia with its academic and non-academic environment. Specifically, an inquiry was conducted using the Google News as a source, to detect and characterize the publication of research news related to the institution, considering 1032 of its researchers from the faculties of Arts, Agricultural Sciences, Exact and Natural Sciences, Social Sciences and Humanities, Engineering and Medicine. In conclusion, it is evident that there are researchers who, due to their public interest and/or recognition issues with distinct scopes, have had greater visibility. However, the vast majority has not had it. This panorama leads to two actions in favor of the visibility and impacts that the University should make with its surroundings: a) generate institutional strategies to achieve a greater presence from the work of the communications offices or staff of this function in groups of research, faculties or the university in general, and b) better training for researchers and groups, to recognize that part of their scientific work also involves the dissemination or social appropriation of knowledge, and in this, the relationship with the media or the management of digital identity on internet platforms.