ATTITUDE TOWARDS SUSTAINABLE ENTREPRENEURSHIP AMONG STUDENTS: TESTING A MEASUREMENT SCALE

Abstract

The overwhelming goal of the research is to evaluate the attitudes and behaviours of youth towards sustain-ability issues and sustainable entrepreneurship. The current paper reflects the results of the first research stage and aims at testing a measurement scale that consists of three groups of items: 1) statements about environmental attitudes and behaviours, 2) general intention to start a sustainable business, 3) intention to start a social business in the field of the circular economy. The reliability analysis to measure the internal consistency of the scale was performed in SPSS environment, using Cronbach alpha. A focus group discussion was organized among business students to evaluate the perceived quality of the questionnaire.