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Designing a Strategy Mixed Ethical Marketing in a Children's Book Based on the Parents' Purchase Intention

  • Anjomshoaa Z
International Journal of Ethics & Society (2021) 3(3) 36-43
DOI: 10.52547/ijethics.3.3.36
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Abstract

… Background: Ethical marketing strategy based on position … Designing a marketing strategy is one of the most important … for designing a mixed ethical marketing strategy in a children's …

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APA

Anjomshoaa, Z. (2021). Designing a Strategy Mixed Ethical Marketing in a Children’s Book Based on the Parents’ Purchase Intention. International Journal of Ethics & Society, 3(3), 36–43. https://doi.org/10.52547/ijethics.3.3.36

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