Corporate ESG Issues on Social Media: What Do Companies Communicate on X?

Abstract

This study analyses how Dow Jones Sustainability Europe-listed companies communicate their ESG initiatives on social media, particularly on X. Through corporate tweets it is analysed how stakeholders perceive these communication efforts in relation to the companies’ sustainability practices. The findings indicate that environmental topics dominate corporate ESG communication, particularly regarding emissions and resource use, while governance issues are less emphasised. Among sector, utilities and energy companies lead on the volume of ESG tweets. In terms of engagement on X, companies in the consumer cyclicals sector exhibit the highest rates, suggesting that their ESG messages resonate most effectively with their audiences.