The determining factors of broadband use in Africa: inhibitors and enablers of the use of mobile broadband

Abstract

This study extends Technology Acceptance Model (TAM) to study inhibitors and enablers of the use of mobile broadband in Africa. The conceptual model tested incorporates two key constructs into TAM: Perceived price and energy-are also analyzed. Results from online survey, of 114 mobile internet consumers supported the model. The study identified the factors that can influence their decision-making and the various obstacles they face in the use of mobile-broadband. The theoretical and managerial implications of these results are discussed.