COVID-19 Internet Responses from the State Broadcast Associations: Community, Industry, and Extent of Spread

Abstract

This content analysis of the websites of the 50 USA state broadcast associations found that the majority of the associations quickly pivoted their website content early in the COVID-19 pandemic. Specifically, the majority quickly adapted their websites to include high amounts of COVID-19-related content. The study also found that the majority of that content focused on issues related to industry practices rather than content focused on community concerns. Moreover, industry-facing websites were also more likely to contain high amounts of COVID-19-related content than community-facing websites.