Critical Factors Influencing the Purchasing Decisions among Home Buyers in Malaysia

Abstract

Home purchasing trends are constantly changing due to several factors. Financing factors have always been a major factor that will influence home buying decisions in Malaysia. However, the factors are different for groups of people because their demands and preferences in choosing a home are different. As a result, most developers find it difficult to build and design homes to attract home buyers. Therefore, this study aims to identify the factors in influencing the purchase decision of home buyers in Malaysia especially in Kedah. Researchers have listed financing, location and neighborhood as factors that can influence in determining the factors of home purchase decisions among residents in and the quantitative research method through was adapted in this study in which 74 questionnaires were distributed to the respondents within two weeks. The findings of the study indicate that financing, location and neighborhood contributed a positive relationship with the purchase decisions of home buyers in Laguna Merbok Sungai Petani township. From the results, some suggestions are recommended by the researchers along with the limitations of the study and hopefully can help future researchers with the expansion of the scope of the study, variables and methods.