Systematization and analysis of approaches to assessing the competitiveness of business entities

Abstract

Assessment of competitiveness is an objective need of every business entity seeking to maintain or improve their own competitive position and make informed management decisions. The authors propose to classify the diversity of methods of assessment of the competitiveness of the enterprise through three main approaches: graphic, factor and value. In order to identify the advantages and disadvantages of each of the approaches described by the authors, the content of the main methods used in the study was analyzed. It is concluded that there is no universal tool for assessing the competitiveness of the enterprise, which is due to, on the one hand, the limited reliability and low estimates obtained by using matrix and product methods, and on the other hand, the complexity and cost of the estimates using existing multivariate models.