Empirical Study of Community Interest to Islamic Insurance

Abstract

This research explained the factors which influence people's interest to join Islamic insurance. The population of this research was all the citizen of Pekalongan who do not have insurance products. The research sample was taken by using a random sampling system. The research data were taken from the questionnaires filled in by the respondents. Of all 200 copies of questionnaire distributed 146 copies were collected and 101 copies were selected. The data were analyzed by using logistic regression. The findings of this study show that, four independent variables, only two variables which have a significant influence on people's interest in becoming a sharia insurance participant. These two factors are sharia compliance and insurance needs. These two significant factors indicate that people want economic motive and religion motive walk together in Islamic insurance. Two other factors, information and ease of information, do not have a significant influence on interest. The results of this study have implications for Islamic insurance companies to be able to be consistent and innovative in presenting products that meet insurance needs and maintain sharia compliance.