FENOMENA KOMUNIKASI DAN ILMU KOMUNIKASI (Telaah Filsafat Ilmu Berbasis Elemen Epistemologi)

Abstract

The we often found that many mistakes among communication academics in studying communication phenomenon. This article tries to deal with that issue. This one focuses on theoretical paradigm and research paradigm, research approach, and their relations. In the overview, it showed that theoretical paradigm were mapped into seven fields, they are rhetoric; Semiotic; phenomenology; cybernetic; sociopsychology; sosioculture; and critical. By terminology, paradigm recognized in co mmunication science research inluded four paradigms, positivism, critical, constructivism; and participatory. Those paradigm gave an implication into research approaches, quantitative and qualitative. Philosophically (efistemology), questions regarding this approach are based on assumption of ontology, efistemology, methodology, axiology, andretoric. Those two approaches relates with one of the seven theoretical paradigm. This relation are caused by every theoretical paradigm will result in theories.In the application, it required research data which are obtained by research approach. In the relation with those two approaches, some of theoretical paradigm can be clasified on the basis of reseach approach.