Social facilitation of attitude change

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Abstract

Classically conditioned attitude strength was greater for Ss who were conditioned and tested in the presence of an evaluative audience than for Ss who were conditioned and tested in privacy (N = 192, p

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Weiss, R. F., Miller, F. G., Langan, C. J., & Cecil, J. S. (1971). Social facilitation of attitude change. Psychonomic Science, 22(2), 113–114. https://doi.org/10.3758/BF03332521

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