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Electronic Word of Mouth Analysis of Brand Attachment on MSME Products

  • Zahran F
  • Hurriyati R
  • Hendrayati H
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (2022) 657
DOI: 10.2991/aebmr.k.220701.040
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Abstract

… This study aims to determine the effect of electronic word of mouth … of the t-test, it was found that the t-count on the electronic word of mouth variable was 5.491 with a significance level of …

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APA

Zahran, F. A., Hurriyati, R., & Hendrayati, H. (2022). Electronic Word of Mouth Analysis of Brand Attachment on MSME Products. In Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (Vol. 657). Atlantis Press. https://doi.org/10.2991/aebmr.k.220701.040

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