Abstract
Abstract This study proposes a framework for understanding the role of Social Network Sites (SNS) in informing clients at individual message (micro) and aggregate (macro) levels. To validate the micro/macro informer framework, we examine if an aggregate of Twitter ...
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CITATION STYLE
APA
Evangelopoulos, N., J. Magro, M., & Sidorova, A. (2012). The Dual Micro/Macro Informing Role of Social Network Sites: Can Twitter Macro Messages Help Predict Stock Prices? Informing Science: The International Journal of an Emerging Transdiscipline, 15, 247–268. https://doi.org/10.28945/1739
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