PEMASARAN PRODUK DISTRIBUTOR OUTLET DALAM TINJAUAN ETIKA BISNIS ISLAM

Abstract

This research is in the background because of unhealthy competition and lack of ethics owned by the entrepreneurs distro in Babakan subdistrict in running their business activities. The existence of a competition in the business, one of them by mutual menggelek-ugly fellow business. This is certainly contrary to the business teachings in accordance with the principles of Sharia. The method used in this research is qualitative by using Islamic business ethics approach. Technique of collecting data which is done, that is observation, interview and documentation. From the results of this study indicates that marketing ethics conducted by entrepreneurs distro in sub-district Babakan already in accordance with Islamic Business Ethics. by applying marketing ethics in the context of Production, within the context of Price, in the context of Distribution, and in the context of Promotion. And each context of marketing ethics has been well executed by the perpetrators of business distro in sub-district Babakan in accordance with Islamic Business Ethics