Explaining Attitude-Consistent Exposure on Social Network Sites: The Role of Ideology, Political Involvement, and Network Characteristics

Abstract

There are rising concerns that social network sites (SNS) facilitate the creation of echo chambers, in which attitude-consistent information becomes the norm while attitude-challenging information is avoided. This study aims to investigate theoretically derived predictors of attitude-consistent and attitude-challenging exposure on SNS. We theorize that three key sets of predictors may influence attitude-consistent and attitude-challenging exposure: ideology, cognitive, and behavioral indicators of political involvement, and network characteristics. In a two-wave panel study, we predict the frequency of attitude-consistent and attitude-challenging exposure as well as relative attitude-consistent exposure, measured as attitude-consistent exposure as a share of overall opinion exposure. The results demonstrate that extreme ideological positions, higher political knowledge, and low-effort political participation predicted an increase in (relative) attitude-consistent exposure. Cross-social class exposure predicted a decrease in (relative) attitude-consistent exposure. The findings challenge existing arguments that SNS may per se facilitate attitude-consistent exposure.