An Augmented Reality Guided Capture Platform for Structured and Consistent Product Reference Imagery

Abstract

Within e-commerce, vendors require high quality, consistent reference imagery to showcase products. Capturing correct images is difficult when photographic intent has to be conveyed through written instructions, as lack of real-time guidance leads to subjectivity in the interpretation of directions. Hiring professional photographers to conform to specific aesthetics can be expensive. The ubiquity of mobile devices and rapid improvements in augmented reality have facilitated the creation of experiences with in-situ guidance. We present Guided Capture, a mobile application utilizing augmented reality to enable structured capture of consistent user-generated content for reference imagery with real-time feedback. Results from user studies have shown that our system creates a streamlined feedback loop to reduce possible user error, scalable across large groups of people.