Research on the Paths of Rural Revitalization in Ethnic Regions from the Perspective of Tea-Tourism Integration: A Case Study in Wujiatai Village, Enshi Prefecture, Hubei Province

Abstract

The industrial integration function of rural tourism plays an important role in promoting rural revitalization. Taking Wujiatai Village, Enshi Prefecture, Hubei Province as an example, using AHP and FCE, establishes the evaluation index system of Tea-Tourism Integration effect of Wujiatai Village, explores the main factors affecting the Tea-Tourism Integration in Wujiatai Village, and evaluates its level of development. The research shows that: (1) The overall membership of the Tea-Tourism Integration Effect of Wujiatai Village was 0.3222, which is a "Average" level. (2) Tourism Output Value and Tribute Tea Culture Inheritance are in the top two, reflecting that the development of local tourism and Tribute Tea Culture Inheritance of Wujiatai Village are the key factors and important indexes that affect the Tea-Tourism Integration Effect of Wujiatai Village, which needs for continuous maintenance and improvement. (3) Tribute Tea Sales, Scientific and Technological Innovation Intensity, Construction of Talent Team and Completeness Degree of Industrial Chain are the important factors restricting the further high-quality development of the Tea-Tourism Integration of Wujiatai Village, which needs to be further improved. Based on this, corresponding countermeasures and suggestions are put forward to help the rural revitalization of ethnic areas