Competetive potential in the regional management

Abstract

Modern regional management needs special regional policy aimed at making the competitive potential of the region as a factor of its sustainable development. In this regard, the main task of this study is to base the nature, structure and destination of competitive potential for regional management, as well as the development of its grade methodology. It is proposed to consider the competitive potential of the region as a set of available resources, tools, and sources of various properties, which belong to the territory and which help to attract attention of aimed customers (investors, entrepreneurs, residents, tourists, etc.) at it, increase of the demand for some of its elements, which can be used in competition, making unique resources and capabilities into competitive advantages. Along with the traditional elements of the competitive potential of the region some elements were offered to include in its structure. Those elements show modern organizational and economic relations of the regional productive forces. The assessing technique of the competitive potential level of the region was developed. One of its most important areas of practical use the results are the organization of the formation potential monitoring for local, regional, and national governance.© Vinko Muštra, Lena Malešević Perović, Silvia Golem. 2014.