La responsabilidad social empresarial y el impacto socioambiental de los pequeños negocios de comida rápida

Abstract

Corporate Social Responsibility is the moral commitment that businesses have towards the environment, society, and the economy. The goal is to identify the impact of Corporate Social Responsibility on the socio-environmental dimension of skewers and hamburgers businesses in the Chone canton. The target population for this study consists of businesses engaged in the sale of skewers and hamburgers. This research adopts a mixed approach (qualitative and quantitative), allowing the authors to analyze and interpret data to uncover research facts and determine results in order to comprehend the phenomenon and/or problem under study. Data collection employed interviews, surveys, and observation sheets as research techniques, with the questionnaire serving as the instrument to conduct fieldwork based on a pre-selected sample. Among the most relevant results, it was found that 65% of respondents indicated unfamiliarity with the application of CSR, suggesting that there is much to be done in this area, crucial for the sustainable development of ventures.