Consumer Acceptance of Fruit-Flavored Yogurt Drinks

Abstract

Results of a survey by intercept in a large mall indicated marketing opportunity for fruit flavored yogurt drinks. Six popular fruit flavors were formulated into the yogurt beverages. Difference and preference tests were conducted to select the most popular flavor type, flavor intensity, and sweetener type and percent. The two top flavors were presented to a minimum of 30 conumers in each of five age groups. Results indicated that the beverages were “liked” on a line-hedonic scale with a range of 1 to 24 (24 for like extremely). © 1984, American Dairy Science Association. All rights reserved.