THE ESSENCE OF STARTUP: FACTORS OF SUCCESS AND FAILURE

Abstract

It was analysed bibliographical data for the ‘startup’ subject domain using publications indexed by Scopus in 2012-2022. It was observed a significant increase in research interest in the topic of startups, which indicates the growing importance and relevance of this field. It was defined the countries-leaders in research on startups which are the United States and China (24.1% and 21.5% of the total number of publications respectively). Also, it was found out the main research subject area on startups is Engineering (22.5% of the total number publications) followed by Computer Science (12%), and Business, Management and Accounting (10.2%). It was designed the «startup» co-occurrence network, that contains 191 keywords, grouped into 4 clusters. It was conducted the comparative analysis of the startup and traditional business by such criteria as: risk and innovation, ability to change, ability to improve, investment, scalability, business strategy, time to market, impact on the market, intellectual property. It was suggested to divide the main factors of the startups failure into 5 types by character of issues facing a startup owner such as: marketing; finance; skills, experience, and attitude; legal and regulatory issues; product and business model issues.