The influence of self care on mindful consumption behaviour

Abstract

The progress and the developmental changes in consumer behavior have been obvious for eras. The major transformation in the new consumer behavior because of the current economic and financial situation has become the major concern with sustainable consumption as its prime focus. This paper discusses the empirical finding from the preliminary study based on the research of Mindful Consumption (MC). The study is expected to explore the mindful consumption behavior (MCB) among working people. The role of mindful mindset, specifically self care in influencing MCB in Malaysia, will be the main subject of this study. The data was collected by using questionnaires that were converted into the Google Form prior the study. Forty-five responses were secured from an online survey which was conducted for a month and those responses were automatically being stored in Google Form platform. SPSS version 23 was used to retrieve the data from the online storage and to analyze relevant statistical measurement. The result of Pearson Correlation analysis has indicated the positive influence of self care on MCB.