Do Cultural Styles Predict Pro-Environment Behaviour among Slum-Area Resident of Jakarta?

Abstract

Promoting pro-environmental behavior is essential to ensure the sustainable living environment was preserved. The cultural aspect is considered one of the critical determinant in predicting pro-environmental behavior. However, the interplay between these aspects was still open for further discussion, particularly in Indonesia. This study was aimed to examine the effect of individualism-collectivistic cultures on pro-environmental tendency among Jakarta's slum area resident. We classified cultural style into four different types; Horizontal Individualism (HI), Vertical Individualism (VI), Horizontal Collectivism (HC), and Vertical Collectivism (VC). While pro-environmental behavior was divided into two broad tendencies (positive and negative). Non-probability sampling technique with a purposive sampling approach was subjected to data collection. 196 Jakarta's residents were voluntary participated in this study. The study finding indicates that there were differences in pro-environmental tendencies based on cultural style variation.