Fresh Fruits and Vegetables “Last Mile” Home Delivery in China Current Situation Research

Abstract

2012 was named as " the first year of Fresh Electronic Commerce " in China. Then the Electronic Commerce of fresh and fresh home delivery obtained rapid development. Although the develop-ment speed of fresh home delivery is fast, it still could not meet the demand of Fresh Electronic Commerce. The aim of this paper is to analyze the current situation of development of " the last mile " of Chinese fresh delivery and put forward some suggestions can be adopted for fresh deli-very terminal development.