Spiritual but not religious seek unrestricted connection to selves, others, and earth: Formative research on the explosive growth of an ‘inactive public’ beyond the organization

Abstract

In the last half century, we have observed an explosive growth in individuals who identify as spiritual but not religious. Today, over one in four U.S. adults fall into this category. This phenomenon is an influential component of our modern and changing society, as spiritual beliefs are associated with health, well-being, goals, feelings, and attitudes. In this formative research study, we apply the public relations’ approach of Sense-Making of an ‘inactive public’ beyond the organization to explore how these individuals define themselves, how their beliefs influence their behaviors (such as political, environmental, communal) and how they feel they are perceived by those around them. Amongst others, our main findings reveal that the spiritual but not religious have disparate specific beliefs and often struggle or resist articulating who they are, yet more broadly share a common belief in connection to others, the natural environment, and one's self. The majority emphasize acceptance, tolerance, compassion, and the importance of each individual embracing their own spiritual positions. The participants report feeling misunderstood, misrepresented, or ignored by others and media, and that their behaviors (perspective on the world, actions, political ideologies, etc) are influenced by their spiritual beliefs.