Consumer confidence and e-commerce in the San Hilarion Urbanization in the year 2022

Abstract

E-commerce has become a fundamental part of modern life, but consumer confidence in online transactions is essential. In a study conducted in the San Hilarion Urbanization in Lima in 2022, consumer confidence was found to have a low but significant correlation with e-commerce. This means that as consumer confidence increases, their willingness to make online purchases also strengthens. Consumer confidence was found to be influenced by factors such as the payment methods available in e-commerce. When consumers trust online payment methods, they are more willing to make online purchases. Online security also plays an important role; the more secure consumers feel online, the greater their trust in e-commerce. In addition, consumer trust toward online media also affects their willingness to engage in e-commerce. As consumers trust online media, they become more comfortable browsing and shopping online. Recommendations include emphasizing communication with consumers, implementing security certifications, ensuring data integrity, and providing required information. These measures can help strengthen consumer confidence and foster further growth in e-commerce.