The development strategy of Trigona sp beekeeping at SMKN 4 Luwu

Abstract

Forest has various sources that can be utilized and honey is one of the non-timber forest products produced from Trigona sp beekeeping at SMKN 4 Luwu. This research is intended to describe the Trigona sp beekeeping business and identify the internal and external factors as the strength, weaknesses, opportunities and challenges from beekeeping business and so it can be formulated a good strategy to be carried out with using SWOT matrix. The analysis result shown the Strength, Weakness, Opportunity Threats. The alternative strategy that can be applied to develop the beekeeping business based on the analysis result of SWOT which dealing with the government for capital support, deligating the members to participate in beekeeping training, the availability of sustainable feed sources, utilizing the modern technology, using the compelling packaging, implementing the SOP in the packaging process so that the packaging is more hygienic, increasing the production volume, selling with competitive price, marketing the products through technology and keeping the school environment safety by installing the CCTV in the area of beekeeping business.