The Informative Treatment of Covid-19 in the Colombian radio: a Convergence of Languages and Narratives in the Digital Sonosphere

Abstract

The intensive use of digital technology and social media during the confinement due to Covid-19 naturalized a close relationship and familiarity between the radio and listeners. Based on this, a case study was carried out focused on the five general broadcast networks of the Colombian radio market (Caracol Radio, W Radio, Blu Radio, rcn Radio, and La fm). This article reviews the production of content through a mixed methodology based on listening to radio programs and collecting actions on social media. Some sort of “intensity” may be observed in these programs, to facilitate brief and immediate consumption through rhetorical, sound, and visual codes.