Triple bottom line concept in theory and practice

Abstract

The article presents the concept of the triple bottom line, which proposes a way of thinking about the social responsibility of covering not only company’s profit, but also the Earth and humans (profit, planet, people). Companies must pursue objectives that are on the one hand economically justified, on the other hand, ecologically acceptable and socially expected. This involves having a clear vision of a company and including in its activities the needs and expectations of stakeholders. Implementation of the described concepts in business practice is not easy... The author has sought to verify the selected issues on the basis of opinions of surveyed managers. The purpose of research was to check how the activities of companies look like in three activity spheres: economic, social and environmental. Particular attention was paid to the issues of corporate social responsibility (CSR) theory and practice in companies, entities towards which the company is responsible and the process of shaping relations with stakeholders.